STR design companies · Updated October 13, 2026 · Source review dates below

Minoan vs Designed by Ash

Choosing between Minoan and Designed by Ash for an Airbnb or vacation rental? Compare the exact contracted package rather than choosing from the company name. The published service models are hospitality procurement platform and vacation-rental design and furnishing provider. A purchasing platform or partner program can be used alongside an independent designer; it is not automatically a replacement for a design-and-installation contract.

This comparison is published by MyBnBDesign. It reports advertised services, not independently tested performance or a universal winner.

Published services at a glance

Sources: Minoan official service information (reviewed 2026-10-06) · Designed by Ash official service information (reviewed 2026-10-13). Starting fees are snapshots of the cited offers, not complete furnishing budgets. An unspecified item is unconfirmed, not unavailable.

Resolve the questions that change this comparison

Ask Minoan

Who is your contracted designer, and who handles assembly and the final on-site setup?

Ask Designed by Ash

Which installation and review calls are included if the property is outside the full-service area?

Send the same property brief to both: address, floor plan, room list, intended guest capacity, existing furniture to retain and your desired completion window. Ask each team to identify what they need from your local contact before quoting. This makes differences in service scope visible before a design fee is compared with a complete installation budget.

What these two service scopes mean for your project

Build the Minoan brief

The designer offering focuses on purchasing access and project collaboration rather than selling a standalone interior-design engagement. Translate that advertised offering into a written deliverable: which rooms are covered, what drawings or selections will arrive, how revisions are approved, and which decisions need verified site measurements.

Describes ordering logistics and customer support for designers managing furnishing projects. Before paying a deposit, put ordering, inspection, damaged-goods claims, assembly, installation and packaging removal on a responsibility sheet. A task that is not explicitly assigned should remain an open proposal question.

Confirm shipping and supplier eligibility for the actual property and items. Send the address and delivery route before assuming an advertised service can be performed at your property. The reviewed designer page describes joining without membership fees; goods and any hired designer cost extra.

Build the Designed by Ash brief

Vacation-rental layouts, finishes, sourcing and styling for cabins, lake houses and retreats. Translate that advertised offering into a written deliverable: which rooms are covered, what drawings or selections will arrive, how revisions are approved, and which decisions need verified site measurements.

Full-service design and install are distinguished from virtual packages implemented by owners or contractors. Before paying a deposit, put ordering, inspection, damaged-goods claims, assembly, installation and packaging removal on a responsibility sheet. A task that is not explicitly assigned should remain an open proposal question.

Full service describes Wisconsin and surrounding Midwest; virtual design is advertised nationwide. Send the address and delivery route before assuming an advertised service can be performed at your property. Request a current itemized proposal. Published service labels do not establish the complete property cost.

Use a realistic property scenario

Illustrative example: an owner is furnishing a three-bedroom rental remotely while retaining the dining table. One proposal may be a remote plan and another may include local setup. The owner sends both teams the same retained-item dimensions, room photos, access measurements and inventory of linens and kitchen essentials. A complete comparison then adds receiving, assembly and a local completion check to any offer that leaves those tasks with the owner. This example describes a method; it is not a claim about either provider’s quoted costs or delivery speed.

For Minoan, begin with this unresolved question: Who is your contracted designer, and who handles assembly and the final on-site setup? For Designed by Ash, resolve: Which installation and review calls are included if the property is outside the full-service area? Record answers in the worksheet rather than interpreting silence as an exclusion or an included service.

Keep the financial and operating handoff usable

A furnishing budget should separate service fees from products, freight, installation, trade work and household stock. Retain itemized invoices, approvals, refunds and installed inventory. Do not treat a bundled design fee as evidence that every purchase receives the same tax treatment. The owner’s tax preparer makes that determination from the records and applicable rules.

For the broader tax planning discussion, visit AE Tax Advisors. For property-component records and study preparation, use Stratum’s STR cost segregation resources. These are related business resources; MyBnBDesign publishes this directory and recommends them. Confirm separate scopes and fees directly. A design project does not establish eligibility for a particular deduction.

Use the complete STR design roadmap to carry the shortlist into a guest brief, measured layout, purchasing plan, installation and post-launch review. The roadmap’s output is a property plan and documented decisions, not a promised revenue increase.

Decide from the written deliverables

1. Confirm property eligibility and whether the proposal is remote design, furnishing procurement or on-site delivery and setup.
2. Check the design handoff: scaled layouts, item specifications, revisions and approval steps. A shopping list and installed room are different deliverables.
3. Assign ordering, receiving, damage claims, substitutions, assembly and cleanup to a named person. Record travel, storage and additional visit costs.
4. Get a dated completion plan and a final punch-list process. Treat advertised timelines as estimates until the property scope and inventory are confirmed.

Use the furnishing quote scope worksheet for the shared brief and the full-service versus design-only guide to clarify how much execution you want to manage.

Related company comparisons

• MyBnBDesign vs Minoan
• MyBnBDesign vs Designed by Ash
• STR Cribs vs Minoan
• STR Cribs vs Designed by Ash

Alternatives to Minoan · Alternatives to Designed by Ash

Include MyBnBDesign in your shortlist

Review our published service scope and portfolio, then request an itemized proposal for the same property brief. Ask us the same coverage, cost and execution questions. Provider outcome claims and testimonials do not establish what your property will earn.

Discuss your STR design project